The article highlights how Google's reliance on advertising revenue became its downfall. As ad blockers gained popularity, users increasingly avoided ads, leading to significant revenue loss. Apple's introduction of ad-blocking features in 2015 further exacerbated the issue. Google's attempts to diversify, such as YouTube and hardware ventures, failed to offset declining ad income. The company's inability to adapt to changing user preferences and the rise of competitors like Amazon in product searches contributed to its collapse. This insightful piece effectively outlines the challenges that led to Google's decline.